NEXT Generation Blobbiemorphers Landing at Toy Fair 2006

LIMA, Perú, January 17, 2006 — Pers, the cutting edge children’s entertainment company will be introducing the next generation of Blobbiemorpher™ shapes at the American International Toy Fair in New York.

Adored by critics everywhere, the Blobbies®, and its line of educational and entertaining products, was widely recognized in 2005 by gathering an impressive number of awards, including a 10 BEST TOYS FOR 2005 AWARD by Dr.Toy, a TOY OF THE YEAR AWARD by Creative Child Magazine, a BEST TOY LINE OF 2005 AWARD by Parent to Parent Adding Wisdom Award, and seven iPARENTING MEDIA AWARDS.

The Blobbies’ unique mix of sci-fi, psychology, entertainment, and education strike the right cord with parents and children alike, making this toy line a highly sought after product during the holiday season, especially as the Blobbies were selected as one of the hottest holiday gifts of 2005 by Better Homes & Gardens magazine.

To enter the fantastic world of the Blobbies, all you need is “Here Come The Blobbies”, a 40-page, full-color hardcover picture book that chronicles the Blobbies’ first adventure on Earth. This book includes bonus educational pages and “The Blobbie’s Personality Chart”, a color-based personality system created to help children learn about themselves, embrace their uniqueness, and understand others. Also included is a CD-ROM for Windows® and Macintosh® computers which contains exciting games, educational activities and fun songs to complete the Blobbie experience.

The companion Blobbiemorphers toy line takes “Here Come The Blobbies” to the next level by introducing inventive plush toys that transform from a Blobbie shape into a colorful animal shape, just like the stories in the books! Each Blobbiemorpher box includes a Limited Edition trading card, colorful stickers, and fun educational facts. The first set of Blobbiemorphers transforming plush toys includes seven fun animal shapes: Red Reindeer, Orange Eagle, Yellow Dolphin, Green Rabbit, Blue Llama, Indigo Angelfish, and Violet Dragonfly. The second set of Blobbiemorpher shapes will be unveiled this February.

Visit us at the American International Toy Fair in New York - Booth# 3309 (in the Reading, Writing & Rhythm section, at Javits) and catch a preview of the next generation of Blobbiemorpher shapes. To book an appointment, kindly call us at (800) 505-PERS or e-mail us at

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