For Immediate Release April 18, 2005



Have you ever noticed how babies are often more interested in the tag on the blanket than the actual blanket? Two enterprising moms did, and then created a product line that babies love." - ePregnancy Magazine

Acclaimed children's product manufacturer Taggies, Inc. has, for the second time, been named a double winner in the prestigious Parent to Parent Adding Wisdom Award competition. In 2004, the Spencer, Massachusetts company's Little Taggie® and Pillow Taggie® were the first two baby products ever to receive this distinguished award. Taggies was honored in the 2005 Baby Products Parent To Parent Adding Wisdom Award competition for two infant products: "WristiesT" and "Taggie® Toes."

The winning Taggies products are portable and creative. Wristies are cheerful wrist rattles with happy faces and fun sounds. Soft and sweet Bunny Taggie Toes represent the first in a new line of Taggies baby booties, designed to keep babies feeling toasty while they enjoy some Taggie time. Both winning items feature the Taggies "tags" that babies and children love to rub.

"With most companies, there's products that are winners and losers; however, I haven't found one loser with Taggies...have any idea how incredible that is? That means that no matter what item you choose to purchase, it will be a winner!" says Jodie Lynn, internationally syndicated columnist of Parent to Parent, CEO of and author of family/health book, "Mommy-CEO (revised edition)."

Created by Jodie Lynn, the Parent to Parent Adding Wisdom Award honors products of outstanding quality that support family values. Competition for the award is rigorous. In order to fit the guidelines, a product or website must be safe, fun, educational and family-friendly. The Adding Wisdom Award committees are comprised of experts from across the United States who are involved with children on a daily basis. These committees look for products that entertain and teach, inspiring imagination and creativity.

Additionally, the committees are interested in how products help children grow ethically, socially, intellectually, emotionally and physically. After the committees approve products, the items are then given to Family Testers - real families - for testing and evaluation before final decisions are reached.

Taggies came into being just over five years ago when new mom and early-childhood educator Julie Dix observed that her baby was more interested in the tags on toys and blankets than the items themselves. She then teamed up with fellow mom Danielle Ayotte to create colorful fleece blankets edged all around with small, satiny tags. The company's patented product line has expanded in the past five years to include infant booties, wrist rattles, plush toys, travel toys, pillows, books (created with Scholastic, Inc.) and several sizes of blankets, all brightly colored and adorned with plenty of the small, smooth tags that soothe little ones like nothing else.

Taggies products are sold at more than 4,000 independent specialty shops in the United States, Canada, England and Ireland, and through more than a dozen catalogs, including RedEnvelope and Lillian Vernon. "My First Taggies® Book: Sweet Dreams" and "My First Taggies® Book: I Love You" are sold at Wal-Mart, Target, Borders, Barnes & Noble and other mass marketers. Taggies products may also be ordered online at and by phone at 1-877-4-TAGGIE.


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