BLUEAIR MODEL 201 AIR PURIFIER RECEIVES 2005 PARENT TO PARENT ADDING WISDOM AWARD

Contact: Chan Tinkle FOR IMMEDIATE RELEASE
(312) 727-0100 November, 2005

CHICAGO, IL-- The Model 201 air purifier from Blueair, Inc. has been awarded the 2005 Parent to Parent Adding Wisdom Award in the Children's Health and Well Being category. This is a recognized award from www.parenttoparent.com that evaluates products based on feedback from childcare facilities, experts and parents nationwide. Parents across the country recognize this award as a parent-approved and healthy product for their children.

"We are honored to have been selected to receive the 2005 Parent to Parent award," said Bengt Rittri, President of Blueair, Inc. "Hearing Jodie Lynn's comments (see below) on how our air purifier helped her son's breathing problems is touching. Hearing stories like these lets us know we are making a real difference in the quality of peoples lives."

The Parent to Parent Organization has been presenting the Adding Wisdom Award since 1997. Their aim is to recognize companies that offer the highest quality of family-friendly websites and products. Winners must pass though a tough set of standards and be judged by a panel of "real" parents, teachers, experts and children.

BLUEAIR PRESENTED WITH PARENT TO PARENT AWARD

About the Blueair Model 201

The Blueair Model 201 air purifier is perfect for those suffering from asthma or allergies or for anyone simply wanting their family to breathe cleaner, fresher air in smaller areas up to 200 sq. ft. (10 x 20 ft. room) such as in the bedroom, apartment, office space or nursery.

The Model 201 is designed to meet the consumer's demand for a small, sleek Blueair air purifier using HEPASilentT Filtration technology, a combination of the best features of electrostatic and mechanical filter technology. The new Model is available in white or silver and has among the highest energy efficiency and quietest operation for its room size in the industry. It was designed to qualify for the ENERGY STAR designation, a program sponsored by the Environmental Protection Agency (EPA) and the U.S. Department of Energy. Energy efficiency of the Model 201 varies from 20 to 50 Watts, about the same amount of energy used in a common light bulb.

BLUEAIR PRESENTED WITH PARENT TO PARENT AWARD

Other features that set the Model 201 apart from its competitors is its high quality steel construction for durability, its high Clean Air Delivery Rate (CADR) of 140 for pollen, 134 for dust and 128 for smoke and its 5-year warranty for years of dependable service.

The Model 201 weighs 25 lbs. and the dimensions of the unit are 21 in. high by 17 in. wide and 9.5 in. deep. Suggested manufacturers retail price is $299.00.

Founded in Sweden in 1996 by Rittri, Blueair air purifiers have a reputation for quality design and performance. Units are sold to specialty stores and department stores, catalog, mail order and targeted commercial markets.

For more information on Blueair in-room air purifiers or the ENERGY STAR designation, contact Blueair, Inc., 17 N. State, Ste. 1830, Chicago, Illinois 60602 or call 1-888-Blueair (258-3247) or FAX (312) 245-5272. You can e-mail sales@blueiar.com or visit them on the web at www.blueair.com. The CADR test results can be found at www.cadr.org and ENERGY STAR can be found on the web at www.energystar.org.

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Editor Contact: Kevin Nichols or Nicole Palermo, Stark & Associates
801 E. Morehead Street, Suite 305, Charlotte, N.C. 28202
Tel: (704) 332-5004; FAX: (704)332-3771
E-mail: kn@starkpr.com or np@starkpr.com

Nicole Palermo
Stark & Associates
Lean Marketing Communications
Phone: (704) 332-5004 x 10
Fax: (704) 332-3771
E-mail: np@starkpr.com



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