Udderly Yours is a Proud Recipient of the 2005 Parent to Parent Adding Wisdom Award, the Only Award Program to Ever be Honored by Disney

First Product to Address Need for Breast Support; Delivers Hands-Free Nursing

GREAT FALLS, VA, November 21, 2005 - The Udderly YoursT Breast Pillow receives its second consecutive award for product excellence. After thorough evaluation from real mom testers, it was the hands-down recipient of the Parent to Parent Adding Wisdom Award in the New Baby 2005 category. This award comes just two weeks after receiving the iParenting Media Award for one of the greatest products of 2005.

"Each mom was very impressed with the Udderly Yours Breast Pillow," said Jodie Lynne, syndicated parenting/health expert, Parent to Parent, CEO/founder of www.AddingWisdomAward.com, the only award program to ever be honored by Disney! "We received three of the Udderly Yours Breast Pillows and all three were tested by regular moms who utilized them for breastfeeding. One mom, who thought she would not be able to breast feed, said it was amazing and she literally cried with joy. Those tears of testament says it all."

Parent to Parent, an internationally syndicated parenting/family newspaper column, is owned by parent company Martin-Ola Press through which the best, safe and family friendly products for families are recommended and achieve worldwide recognition. The organization is associated with reputable outlets such as PBSKidsTV and Disney.com.

Committee members of Parent to Parent evaluated the Udderly Yours Breast Pillow against many other products geared towards new moms, and praised it for quality and innovation in addressing a very common problem that nursing moms deal with on a daily basis. Designed by a mom to simplify the nursing process, the Udderly Yours Breast Pillow is a crescent-shaped cushion made of high density memory foam that supports and positions the breast upward so that moms no longer need to hold their breast while nursing their baby - ultimately providing a hands-free solution.

Many women find breastfeeding to be an extremely challenging and frustrating endeavor since it often requires for moms to physically support their breast up during feeding in order to provide the best position for their baby. Although this is tiresome and painful to the wrist, it also makes it difficult for moms to focus on bonding with their baby and impossible to do other simple tasks like answering the phone. The Udderly Yours Breast Pillow provides the most comfortable and optimal breast position for nursing, and is conveniently sized so that moms can throw it in their purse or diaper bag and use it on the go.

"For years I have been helping moms with their breastfeeding needs in hopes of teaching them the best techniques, and ways to relax and bond with their baby during this very special time," said Patty Dougherty, nurse educator who teaches breastfeeding classes to new moms. "One of the most common challenges we see is with the larger breasted moms who are frustrated with having to hold their breast up while nursing so that their baby can latch on successfully. Many people in my field recommend that moms roll up a towel to place under their breast for added support. This, however, has its own challenges since the towel doesn't always stay in place, may cause pressure, and still doesn't lift the breast to the best angle. That's why I was impressed by the Udderly Yours Breast Pillow. It's the first product I've seen that addresses this very common, yet highly problematic issue."

Udderly Yours was established in 2004, and was founded by a mom to help women overcome common challenges they face with motherhood. Its flagship product - The Udderly Yours Breast Pillow - was designed for women who have to physically support their breast while nursing to give moms a much simpler and hands-free process in order to succeed with this endeavor. To learn more about or order the Udderly Yours Breast Pillow, visit www.udderlyyours.com.

Established in 1998, the Parent to Parent Adding Wisdom Award honors products of outstanding quality that support family values and now includes gifts for moms, dads, kids, and babies. Committees look for products that entertain and teach, inspiring imagination and creativity. Additionally, the Family Testers are interested in how products help children grow ethically, socially, intellectually, emotionally and physically. The Family Testers are real families who test and evaluate before final decisions are reached.


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