11/24/04


Taggies, Inc. Named Double 'Adding Wisdom Award'-Winner!

First Two Baby Products Ever To Win This Prestigious Award 'It's hard to say which is better ' the super-soft material of a Taggies¨ blanket or the comforting textures of the many brightly colored loops of ribbon around its edges (the 'tags').'

L.A. ĘDaily News Acclaimed children's product manufacturer Taggies, Inc. has been named a double winner in the prestigious Parent to Parent Adding Wisdom Awards 2004 competition. The Spencer, Massachusetts company's Little Taggie¨ and Pillow Taggie¨ are the first two baby products ever to receive this distinguished award. Created by internationally syndicated parenting/family columnist Jodie Lynn, the Parentto Parent Adding Wisdom Award honors products of outstanding quality that support family values. Competition for the award is rigorous. In order to fit the guidelines, a product or website must be safe, fun, educational and family-friendly.

Taggies came into being five years ago when new mom and early-childhood educator Julie Dix observed that her baby was more interested in the tags on toys and blankets than the items themselves. She then teamed up with fellow mom Danielle Ayotte to create colorful fleece blankets edged all around with small, satiny tags. The company's award-winning, patented product line has expanded in the past five years to include plush toys, travel toys, pillows, books (created with Scholastic, Inc.) and several sizes of blankets, all brightly colored and adorned with plenty of the small, smooth tags that soothe little ones like nothing else.

The Adding Wisdom Award committees are comprised of experts from across the United States: parents, teachers, librarians, pediatricians, psychologists, media critics, child care facility personnel and directors, and other professionals who are involved with children on a daily basis. These committees look for products that entertain and teach, inspiring imagination and creativity.

Additionally, the committees are interested in how products help children grow ethically, socially, intellectually, emotionally and physically. After the committees approve products, the items are then given to Family Testers ' real families ' for testing and evaluation before final decisions are reached.

Taggies products are sold at more than 4,000 independent specialty shops in the United States, Canada, England and Ireland, and through more than a dozen catalogs, including RedEnvelope and Lillian Vernon. 'My First Taggies¨ Book: Sweet Dreams' and 'My First Taggies¨ Book: I Love You' are sold at Wal-Mart, Target, Borders, Barnes & Noble and other mass marketers. Taggies products may also be ordered online at www.taggies.com and by phone at 1-877-4-TAGGIE.

For more information about TAGGIES, please contact:

Elizabeth Waldman Frazier

WALDMANIA! Public Relations Telephone: (408) 448-5789

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